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Software · head to head

Copper vs Salesforce

Copper logo

Copper

Software

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Copper covers Gmail integration, Salesforce covers Opportunity management.

Where they differ

Only the attributes on which Copper and Salesforce actually diverge.

Attributes where Copper and Salesforce differ
AttributeCopperSalesforce
Starting priceFree$25/month
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
Founded20141999

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar
  • Zapier

Only in Salesforce

  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange
  • Microsoft 365

Both cover

  • Contact management
  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot Salesforce
  • Pipeline and deal trackingnot Salesforce
  • Contact enrichment and activity capturenot Salesforce
  • Workflow automation on the higher tiersnot Salesforce

Salesforce

  • Sales managementnot Copper
  • Customer servicenot Copper
  • Marketing automationnot Copper
  • Lead generationnot Copper
  • Analytics & reportingnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want deal tracking.
Copper review

Choose Salesforce if

  • You need opportunity management.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
Salesforce review

Questions people ask

Is Copper or Salesforce better?
Neither clearly leads. Copper starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or Salesforce?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and $25/month for Salesforce.
Does Copper or Salesforce run on more platforms?
Copper runs on Web. Salesforce runs on Web, Ios, Android, Api.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Salesforce is typically brought in for.
What can Copper do that Salesforce cannot?
Copper covers Gmail integration, Deal tracking, Pipeline management, Email tracking. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, Slack, SOC2.
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