Softwr

CRM · head to head

Lusha vs ZoomInfo

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Lusha covers Email search, ZoomInfo covers Engagement tools.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lusha and ZoomInfo actually diverge.

Attributes where Lusha and ZoomInfo differ
AttributeLushaZoomInfo
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
CategoryCRMSales Enablement
Founded20162007

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Email search
  • Email verification
  • Integrations

Only in ZoomInfo

  • Engagement tools
  • Intent data
  • CRM integration
  • SOC2

Both cover

  • Contact database
  • Company intelligence
  • Chrome extension
  • Salesforce
  • HubSpot
  • LinkedIn
  • Gmail
  • Outlook
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generation
  • Contact researchnot ZoomInfo
  • Email verificationnot ZoomInfo

ZoomInfo

  • Lead generation
  • Account-based marketingnot Lusha
  • Sales accelerationnot Lusha

Both are used for lead generation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Lusha if

  • You need email search.
  • You want to start without paying.
  • You also want email verification.
Lusha review

Choose ZoomInfo if

  • You need engagement tools.
  • You also want intent data.
ZoomInfo review

Questions people ask

Is Lusha or ZoomInfo better?
Neither clearly leads. Lusha starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or ZoomInfo?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and On request for ZoomInfo.
Does Lusha or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, contact research and email verification are not what ZoomInfo is typically brought in for.
What can Lusha do that ZoomInfo cannot?
Lusha covers Email search, Email verification, Integrations. ZoomInfo covers Engagement tools, Intent data, CRM integration, SOC2. Both handle Contact database, Company intelligence, Chrome extension, Salesforce.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
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