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CRM & Sales · head to head

Apollo.io vs ZoomInfo

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Apollo.io covers Email finder, ZoomInfo covers Company intelligence.

Where they differ

Only the attributes on which Apollo.io and ZoomInfo actually diverge.

Attributes where Apollo.io and ZoomInfo differ
AttributeApollo.ioZoomInfo
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRM & SalesSales Enablement
Founded20202007

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Slack

Only in ZoomInfo

  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • LinkedIn

Both cover

  • Contact database
  • Salesforce
  • HubSpot
  • Outlook
  • Gmail
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generation
  • Prospect researchnot ZoomInfo
  • Sales automationnot ZoomInfo

ZoomInfo

  • Lead generation
  • Account-based marketingnot Apollo.io
  • Sales accelerationnot Apollo.io

Both are used for lead generation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Apollo.io if

  • You need email finder.
  • You want to start without paying.
  • You also want lead search.
Apollo.io review

Choose ZoomInfo if

  • You need company intelligence.
  • You also want engagement tools.
ZoomInfo review

Questions people ask

Is Apollo.io or ZoomInfo better?
Neither clearly leads. Apollo.io starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or ZoomInfo?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for ZoomInfo.
Does Apollo.io or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, prospect research and sales automation are not what ZoomInfo is typically brought in for.
What can Apollo.io do that ZoomInfo cannot?
Apollo.io covers Email finder, Lead search, Automation, Engagement tracking. ZoomInfo covers Company intelligence, Engagement tools, Intent data, Chrome extension. Both handle Contact database, Salesforce, HubSpot, Outlook.
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Related pages

More on Apollo.io

More on ZoomInfo

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