Softwr

CRM · head to head

Clay vs ZoomInfo

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Clay covers Data enrichment, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and ZoomInfo actually diverge.

Attributes where Clay and ZoomInfo differ
AttributeClayZoomInfo
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRMSales Enablement
Founded20212007

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot ZoomInfo
  • Growth campaign automationnot ZoomInfo
  • CRM workflow integrationnot ZoomInfo

ZoomInfo

  • Lead generationnot Clay
  • Account-based marketingnot Clay
  • Sales accelerationnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Clay or ZoomInfo better?
Neither clearly leads. Clay starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or ZoomInfo?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and On request for ZoomInfo.
Does Clay or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what ZoomInfo is typically brought in for.
What can Clay do that ZoomInfo cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Share

Related pages

More on Clay

More on ZoomInfo

Keep looking

Other head to heads