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CRM & Sales · head to head

Clay vs ZoomInfo

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Clay covers Data enrichment, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Clay and ZoomInfo actually diverge.

Attributes where Clay and ZoomInfo differ
AttributeClayZoomInfo
CategoryCRM & SalesSales Enablement
Founded20212007

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot ZoomInfo
  • Building automated outbound research and outreach workflowsnot ZoomInfo

ZoomInfo

  • Lead generationnot Clay
  • Account-based marketingnot Clay
  • Sales accelerationnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Clay or ZoomInfo better?
Neither clearly leads. Clay starts at On request and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or ZoomInfo?
Clay starts at On request and ZoomInfo at On request.
Does Clay or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what ZoomInfo is typically brought in for.
What can Clay do that ZoomInfo cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, GDPR, Cloud deployment.
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Related pages

More on Clay

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