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CRM · head to head

Pipedrive vs ZoomInfo

Pipedrive logo

Pipedrive

CRM

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Pipedrive email account connectivity restricted to maximum of five email accounts per user; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Pipedrive covers Visual pipeline, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Pipedrive and ZoomInfo actually diverge.

Attributes where Pipedrive and ZoomInfo differ
AttributePipedriveZoomInfo
Pricing modelsubscriptionquote
PlatformsWeb, iOS, AndroidWeb
CategoryCRMSales Enablement
Founded20102007

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Salesforce
  • HubSpot

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot ZoomInfo
  • Multi-channel communication with email and calendar syncnot ZoomInfo
  • Sales automation for small to mid-market teamsnot ZoomInfo

ZoomInfo

  • Lead generationnot Pipedrive
  • Account-based marketingnot Pipedrive
  • Sales accelerationnot Pipedrive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Pipedrive or ZoomInfo better?
Neither clearly leads. Pipedrive starts at On request and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pipedrive or ZoomInfo?
Pipedrive starts at On request and ZoomInfo at On request.
Does Pipedrive or ZoomInfo run on more platforms?
Pipedrive runs on Web, iOS, Android. ZoomInfo runs on Web.
What is Pipedrive best used for?
Pipedrive is most often used for sales pipeline management with kanban-style dashboards, multi-channel communication with email and calendar sync, sales automation for small to mid-market teams. Of those, sales pipeline management with kanban-style dashboards and multi-channel communication with email and calendar sync are not what ZoomInfo is typically brought in for.
What can Pipedrive do that ZoomInfo cannot?
Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

Pipedrive: How long is Pipedrive's free trial and what's required to start?

Pipedrive offers a 14-day free trial with full platform access. No credit card is required to begin the trial, making it accessible to businesses of any size.

Source
Pipedrive: Are specific pricing tiers and costs detailed on the homepage?

The homepage does not list specific pricing amounts or tier names. Detailed subscription information and pricing costs are available on Pipedrive's dedicated pricing page.

Source
Pipedrive: What core features does Pipedrive include?

Pipedrive includes pipeline management, automation, AI capabilities, email sync, and reporting features. Feature availability at different price levels is detailed on their pricing page.

Source
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