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Sales Enablement · head to head

LeadCRM vs ZoomInfo

LeadCRM logo

LeadCRM

Sales Enablement

LinkedIn to CRM in one click, with enrichment attached

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only LeadCRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadCRM chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: LeadCRM covers One-click LinkedIn to CRM sync, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which LeadCRM and ZoomInfo actually diverge.

Attributes where LeadCRM and ZoomInfo differ
AttributeLeadCRMZoomInfo
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsChrome, WebWeb
FoundedUnknown2007

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadCRM

  • One-click LinkedIn to CRM sync
  • Custom field mapping
  • Waterfall enrichment
  • Email and phone finder
  • Bi-directional sync
  • CRM overlay on LinkedIn
  • Sales Navigator bulk export
  • Reply-rate tracking

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

LeadCRM

  • Syncing LinkedIn prospects into a CRM without retypingnot ZoomInfo
  • Finding a verified email or phone number for a profilenot ZoomInfo
  • Checking whether a LinkedIn contact is already in the CRMnot ZoomInfo
  • Exporting Sales Navigator search results in bulknot ZoomInfo
  • Tracking reply rates on LinkedIn outreach alongside CRM activitynot ZoomInfo

ZoomInfo

  • Lead generationnot LeadCRM
  • Account-based marketingnot LeadCRM
  • Sales accelerationnot LeadCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadCRM

  • Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
  • Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
  • The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
  • Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

LeadCRM

Free
  • FreeFree
    • 30 Lead Finder credits
    • 10 sync credits a month
    • 10 Sales Navigator exports a day
  • Professional$23.96/month
    • 150 Lead Finder credits
    • 200 sync credits a month
    • 100 Sales Navigator exports a day
  • Grow$39.96/month
    • 400 Lead Finder credits
    • Unlimited sync credits
    • 150 Sales Navigator exports a day
  • Ultimate$55.96/month
    • 1,200 Lead Finder credits
    • Unlimited sync credits
    • 600 Sales Navigator exports a day

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose LeadCRM if

  • You need one-click linkedin to crm sync.
  • You want to start without paying.
  • You work on Chrome, Web.
  • You also want custom field mapping.
LeadCRM review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is LeadCRM or ZoomInfo better?
Neither clearly leads. LeadCRM starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadCRM or ZoomInfo?
LeadCRM has a free tier; the other does not. Paid plans start at Free for LeadCRM and On request for ZoomInfo.
Does LeadCRM or ZoomInfo run on more platforms?
LeadCRM runs on Chrome, Web. ZoomInfo runs on Web.
Can I use LeadCRM for free?
Yes. LeadCRM has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is LeadCRM best used for?
LeadCRM is most often used for syncing linkedin prospects into a crm without retyping, finding a verified email or phone number for a profile, checking whether a linkedin contact is already in the crm, exporting sales navigator search results in bulk. Of those, syncing linkedin prospects into a crm without retyping and finding a verified email or phone number for a profile are not what ZoomInfo is typically brought in for.
What can LeadCRM do that ZoomInfo cannot?
LeadCRM covers One-click LinkedIn to CRM sync, Custom field mapping, Waterfall enrichment, Email and phone finder. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data.

Answered from the vendors’ own pages

LeadCRM: Which CRMs does LeadCRM sync with?

HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.

Source
LeadCRM: Is there a free version of LeadCRM?

Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.

Source
LeadCRM: What does LeadCRM cost?

Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.

Source
LeadCRM: What are sync credits and Lead Finder credits?

Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.

Source
LeadCRM: Does LeadCRM work outside Chrome?

No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.

Source
LeadCRM: Does the sync work in both directions?

Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.

Source
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