Is Gainsight or Lusha better?

Neither clearly leads. Gainsight starts at $2500/month and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Gainsight or Lusha?

Lusha has a free tier; the other does not. Paid plans start at $2500/month for Gainsight and Free for Lusha.

Does Gainsight or Lusha run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Lusha for free?

Yes. Lusha has a free tier, so you can try it without paying. Gainsight starts at $2500/month.

What is Gainsight best used for?

Gainsight is most often used for customer success, retention, health scoring. Of those, customer success and retention are not what Lusha is typically brought in for.

What can Gainsight do that Lusha cannot?

Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, HubSpot, Web support.

Sales Enablement · head to head

Gainsight vs Lusha

Gainsight

Sales Enablement

The #1 Customer Success Platform

From: $2500/month
Rated: -

Full review Website

Lusha

CRM & Sales

B2B contact and company intelligence

From: Free
Rated: -

Full review Website

The short version

Only Lusha has a free tier, so it costs nothing to try first.
Each has a real cost: Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
They diverge on capability: Gainsight covers Health scores, Lusha covers Contact database.

Where they differ

Only the attributes on which Gainsight and Lusha actually diverge.

Attributes where Gainsight and Lusha differ
Attribute	Gainsight	Lusha
Starting price	$2500/month	Free
Free tier	No	Yes
Category	Sales Enablement	CRM & Sales
Founded	2011	2016

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gainsight

Health scores
Churn prediction
Playbook automation
Customer 360 view
Journey orchestration
Slack
Zendesk
Ios support

Only in Lusha

Contact database
Email search
Company intelligence
Email verification
Chrome extension
Integrations
LinkedIn
Gmail

Both cover

Salesforce
HubSpot
Web support

What people use each for

The jobs each tool is most often brought in to do.

Gainsight

Customer Successnot Lusha
Retentionnot Lusha
Health Scoringnot Lusha

Lusha

Lead generationnot Gainsight
Contact researchnot Gainsight
Email verificationnot Gainsight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gainsight

Limited customization options; teams resort to exports and scripts when platform lacks required fields
Integration reliability issues; broken connectors and schema changes create stale health scores
Cannot automatically track emails within the platform; requires manual logging or third-party solutions
Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Lusha

Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Pricing, plan by plan

Gainsight

$2500/month

Essentials$2500/month
- Health scores
- Customer 360
- Playbooks
Enterprise$5000/month
- Advanced analytics
- AI predictions
- Custom integrations

Lusha

Free

FreeFree
- Limited searches
- Basic contact info
Professional$99/month
- Everything in Free
- Advanced search
- Email verification
Business$299/month
- Everything in Professional
- Advanced analytics
- API access

Which should you pick?

Choose Gainsight if

You need health scores.
You also want churn prediction.

Gainsight review

Choose Lusha if

You need contact database.
You want to start without paying.
You also want email search.

Lusha review

Questions people ask

Is Gainsight or Lusha better?: Neither clearly leads. Gainsight starts at $2500/month and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gainsight or Lusha?: Lusha has a free tier; the other does not. Paid plans start at $2500/month for Gainsight and Free for Lusha.
Does Gainsight or Lusha run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?: Yes. Lusha has a free tier, so you can try it without paying. Gainsight starts at $2500/month.
What is Gainsight best used for?: Gainsight is most often used for customer success, retention, health scoring. Of those, customer success and retention are not what Lusha is typically brought in for.
What can Gainsight do that Lusha cannot?: Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source

Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source

Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source

Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

Gainsight vs Lusha

Gainsight

Lusha

The short version

Where they differ

What each one covers

Only in Gainsight

Only in Lusha

Both cover

What people use each for

Gainsight

Lusha

Where each one falls short

Gainsight

Lusha

Pricing, plan by plan

Gainsight

Lusha

Which should you pick?

Choose Gainsight if

Choose Lusha if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Gainsight

More on Lusha

Keep looking

Other head to heads