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CRM · head to head

Clearbit vs ZoomInfo

Clearbit logo

Clearbit

CRM

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Clearbit covers Company enrichment, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clearbit and ZoomInfo actually diverge.

Attributes where Clearbit and ZoomInfo differ
AttributeClearbitZoomInfo
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, APIWeb
CategoryCRMSales Enablement
Founded20152007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Marketo
  • Segment
  • Zapier

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot ZoomInfo
  • Account targetingnot ZoomInfo
  • Personalizationnot ZoomInfo
  • Lead scoringnot ZoomInfo

ZoomInfo

  • Lead generationnot Clearbit
  • Account-based marketingnot Clearbit
  • Sales accelerationnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Clearbit or ZoomInfo better?
Neither clearly leads. Clearbit starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or ZoomInfo?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and On request for ZoomInfo.
Does Clearbit or ZoomInfo run on more platforms?
Clearbit runs on Web, API. ZoomInfo runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what ZoomInfo is typically brought in for.
What can Clearbit do that ZoomInfo cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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