Is Lusha or People.ai better?

Neither clearly leads. Lusha starts at Free and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Lusha or People.ai?

Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $50/month for People.ai.

Does Lusha or People.ai run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Lusha for free?

Yes. Lusha has a free tier, so you can try it without paying. People.ai starts at $50/month.

What is Lusha best used for?

Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what People.ai is typically brought in for.

What can Lusha do that People.ai cannot?

Lusha covers Contact database, Email search, Company intelligence, Email verification. People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Both handle Salesforce, Web support.

CRM & Sales · head to head

Lusha vs People.ai

Lusha

CRM & Sales

B2B contact and company intelligence

From: Free
Rated: -

Full review Website

People.ai

Sales Enablement

AI Revenue Intelligence

From: $50/month
Rated: -

Full review Website

The short version

Only Lusha has a free tier, so it costs nothing to try first.
Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; People.ai pricing per user adds up quickly for large sales teams
They diverge on capability: Lusha covers Contact database, People.ai covers Activity capture.

Where they differ

Only the attributes on which Lusha and People.ai actually diverge.

Attributes where Lusha and People.ai differ
Attribute	Lusha	People.ai
Starting price	Free	$50/month
Pricing model	subscription	Unknown
Free tier	Yes	No
Category	CRM & Sales	Sales Enablement

Identical on both: platforms (Web), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

Contact database
Email search
Company intelligence
Email verification
Chrome extension
Integrations
HubSpot
LinkedIn

Only in People.ai

Activity capture
Contact management
Deal intelligence
AI coaching
Revenue analytics
Microsoft Dynamics
Slack
Zoom

Both cover

Salesforce
Web support

What people use each for

The jobs each tool is most often brought in to do.

Lusha

Lead generationnot People.ai
Contact researchnot People.ai
Email verificationnot People.ai

People.ai

Customer Successnot Lusha
Ai Intelligencenot Lusha
Activity Capturenot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

People.ai

Pricing per user adds up quickly for large sales teams
Setup requires deep CRM configuration and change management
Activity capture can generate noise without proper filtering and customization
Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Lusha

Free

FreeFree
- Limited searches
- Basic contact info
Professional$99/month
- Everything in Free
- Advanced search
- Email verification
Business$299/month
- Everything in Professional
- Advanced analytics
- API access

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Lusha if

You need contact database.
You want to start without paying.
You also want email search.

Lusha review

Choose People.ai if

You need activity capture.
You also want contact management.

People.ai review

Questions people ask

Is Lusha or People.ai better?: Neither clearly leads. Lusha starts at Free and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or People.ai?: Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $50/month for People.ai.
Does Lusha or People.ai run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?: Yes. Lusha has a free tier, so you can try it without paying. People.ai starts at $50/month.
What is Lusha best used for?: Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what People.ai is typically brought in for.
What can Lusha do that People.ai cannot?: Lusha covers Contact database, Email search, Company intelligence, Email verification. People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source

People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source

Lusha vs People.ai

Lusha

People.ai

The short version

Where they differ

What each one covers

Only in Lusha

Only in People.ai

Both cover

What people use each for

Lusha

People.ai

Where each one falls short

Lusha

People.ai

Pricing, plan by plan

Lusha

People.ai

Which should you pick?

Choose Lusha if

Choose People.ai if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Lusha

More on People.ai

Keep looking

Other head to heads