Telecommunications · head to head
Five9 vs Klaviyo

Klaviyo
Email Marketing
The email and SMS marketing platform for ecommerce
- From
- Free
- Rated
- -
The short version
- Only Klaviyo has a free tier, so it costs nothing to try first.
- Each has a real cost: Five9 a 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
- They diverge on capability: Five9 covers Intelligent routing, Klaviyo covers Email marketing.
Where they differ
Only the attributes on which Five9 and Klaviyo actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Five9
- Intelligent routing
- IVR
- ACD
- Dialer
- WFM
- Quality management
- Analytics
- Salesforce
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
What people use each for
The jobs each tool is most often brought in to do.
Five9
- Cloud contact centre across voice, chat, email and social messagingnot Klaviyo
- Routing and managing high volume customer interactionsnot Klaviyo
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Five9
- Segmenting customers on purchase and behaviour datanot Five9
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Five9
- A 50 seat minimum applies to the published rates, so the entry cost on the $119 Digital plan is $5,950 a month
- Prices are per concurrent user rather than per named agent, which changes what a seat means when shifts overlap
- Voice is excluded from the Digital plan and requires a quote
- Usage based charges apply on top of the per seat rate
- Three of the five tiers publish no price at all
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Pricing, plan by plan
Five9
$149/month- Core$149/month
- Inbound/outbound
- IVR
- Basic CTI
- Premium$169/month
- Core + Chat/email
- Quality management
- Optimum$199/month
- Premium + WFM
- Proactive chat
- Ultimate$229/month
- Full suite
- Advanced analytics
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Which should you pick?
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Questions people ask
- Is Five9 or Klaviyo better?
- Neither clearly leads. Five9 starts at $149/month and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Five9 or Klaviyo?
- Klaviyo has a free tier; the other does not. Paid plans start at $149/month for Five9 and Free for Klaviyo.
- Does Five9 or Klaviyo run on more platforms?
- Five9 runs on Web, Desktop. Klaviyo runs on Web.
- Can I use Klaviyo for free?
- Yes. Klaviyo has a free tier, so you can try it without paying. Five9 starts at $149/month.
- What is Five9 best used for?
- Five9 is most often used for cloud contact centre across voice, chat, email and social messaging, routing and managing high volume customer interactions. Of those, cloud contact centre across voice, chat, email and social messaging and routing and managing high volume customer interactions are not what Klaviyo is typically brought in for.
- What can Five9 do that Klaviyo cannot?
- Five9 covers Intelligent routing, IVR, ACD, Dialer. Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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