How much does Klaviyo cost?

Klaviyo publishes 2 tiers, from Free for Free up to $20/month for Pro. The entry tier costs nothing.

What is the difference between Free and Pro on Klaviyo?

Pro costs $20/month against Free, and adds unlimited contacts, sms campaigns, advanced automation, api access.

What am I actually paying for with Klaviyo?

The record lists 8 features across 1 area: core. In practice it is brought in for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data.

Does Klaviyo charge per user?

The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Klaviyo prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Klaviyo against before paying?

Nothing else in this directory is filed close enough to Klaviyo to make a useful price comparison.

Software · pricing

Klaviyo pricing

Klaviyo publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

Entry price: Free
Model: Freemium
Tiers: 2
Free tier: Yes

Klaviyo plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Klaviyo pricing tiers
Plan	Price	Features listed	Step up from the tier below
Free	Free	4	Entry tier
Pro	$20/month	5	+$20/month, 5 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free

The entry tier. It covers up to 500 contacts, unlimited campaigns, basic automation, email templates.

Pro

$20/month

Over Free, this tier adds:

Unlimited contacts
SMS campaigns
Advanced automation
API access
Priority support

Where Klaviyo stops being free

Free, Free

Up to 500 contacts
Unlimited campaigns
Basic automation
Email templates

Pro, $20/month

The first thing you pay for:

Unlimited contacts
SMS campaigns
Advanced automation
API access
Priority support

What the product covers

The full Klaviyo feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Core

Email marketing
SMS marketing
Push notifications
Marketing automation
Segmentation
A/B testing
Reporting & analytics
Ecommerce integrations

People bring Klaviyo in for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. If that is not the job you are buying for, the alternatives to Klaviyo are worth a look before you commit to a tier.

Before you pay for Klaviyo

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 2 tiers between Free and $20/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Klaviyo runs on web, and is published by Klaviyo of Boston, MA. The full record is on the Klaviyo review.

Klaviyo pricing on the vendor's own site

Klaviyo pricing questions

How much does Klaviyo cost?: Klaviyo publishes 2 tiers, from Free for Free up to $20/month for Pro. The entry tier costs nothing.
Does Klaviyo have a free plan?: Yes. The Free tier costs nothing and covers up to 500 contacts, unlimited campaigns, basic automation. Paying starts at $20/month for Pro.
What is the difference between Free and Pro on Klaviyo?: Pro costs $20/month against Free, and adds unlimited contacts, sms campaigns, advanced automation, api access.
What am I actually paying for with Klaviyo?: The record lists 8 features across 1 area: core. In practice it is brought in for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data.
Does Klaviyo charge per user?: The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Klaviyo prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Klaviyo against before paying?: Nothing else in this directory is filed close enough to Klaviyo to make a useful price comparison.

Klaviyo head to head

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