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Email Marketing · head to head

Klaviyo vs MailerLite

Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
MailerLite logo

MailerLite

Email Marketing

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats

Where they differ

Only the attributes on which Klaviyo and MailerLite actually diverge.

Attributes where Klaviyo and MailerLite differ
AttributeKlaviyoMailerLite
Founded2012Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in MailerLite

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot MailerLite
  • Segmenting customers on purchase and behaviour datanot MailerLite

MailerLite

No use cases recorded yet. See the MailerLite review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

MailerLite

Free

No published plan breakdown. See the MailerLite review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Questions people ask

Is Klaviyo or MailerLite better?
Neither clearly leads. Klaviyo starts at Free and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or MailerLite?
Klaviyo starts at Free and MailerLite at Free.
Does Klaviyo or MailerLite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what MailerLite is typically brought in for.
What can Klaviyo do that MailerLite cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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Related pages

More on Klaviyo

More on MailerLite

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