ActiveCampaign vs Klaviyo
A comprehensive head-to-head comparison of two leading email marketing solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose ActiveCampaign if you need Contact management and prefer comprehensive paid features. Choose Klaviyo if you prioritize Email marketing and want a free tier to start. ActiveCampaign has a higher user rating (4.2 vs 4.0).
ActiveCampaign vs Klaviyo: At a Glance
| Criteria | ActiveCampaign | Klaviyo |
|---|---|---|
| User Rating | 4.2 | 4.0 |
| Pricing | $9/month | Free |
| Pricing Model | per-user | freemium |
| Free Plan | ||
| Platforms | Web | Web |
| Category | Email Marketing | Email Marketing |
| Founded | 2003 | 2012 |
Feature Comparison: ActiveCampaign vs Klaviyo
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Contact management | ||
| Sales pipeline | ||
| Marketing automation | ||
| Email marketing | ||
| Customer service | ||
| Reporting | ||
| Automation | ||
| Zapier | ||
| Slack | ||
| Salesforce | ||
| Shopify | ||
| WordPress | ||
| SOC2 | ||
| GDPR | ||
| Cloud deployment | ||
| SMS marketing | ||
| Push notifications | ||
| Segmentation | ||
| A/B testing | ||
| Reporting & analytics | ||
| Ecommerce integrations |
ActiveCampaign vs Klaviyo: Pricing Breakdown
ActiveCampaign Pricing
Model: per-user
- Contact management
- Email marketing
- Everything in Lite
- Sales automation
- CRM
- Everything in Plus
- Advanced automation
- Custom reporting
Klaviyo Pricing
Model: freemium
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Email templates
- Unlimited contacts
- SMS campaigns
- Advanced automation
- API access
Pros and Cons
ActiveCampaign
Pros
- Highly rated by users (4.2/5)
- Rich feature set with 15+ capabilities
- Strong Contact management functionality
- Strong Sales pipeline functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Klaviyo
Pros
- Free plan available to get started
- Rich feature set with 8+ capabilities
- Strong Email marketing functionality
- Strong SMS marketing functionality
- Integrates with 6+ tools
Cons
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use ActiveCampaign vs Klaviyo?
Choose ActiveCampaign if you:
- Need Contact management
- Have a budget of $9/month+
- Work primarily on Web
- Value Sales pipeline
Choose Klaviyo if you:
- Need Email marketing
- Want to start for free
- Work primarily on Web
- Value SMS marketing
Frequently Asked Questions: ActiveCampaign vs Klaviyo
Is ActiveCampaign better than Klaviyo?
It depends on your needs. ActiveCampaign has a 4.2/5 user rating while Klaviyo has 4.0/5. ActiveCampaign excels in Contact management and Sales pipeline, while Klaviyo stands out with Email marketing and SMS marketing. Consider your budget ($9/month vs Free), platform needs, and specific feature requirements.
Which is cheaper, ActiveCampaign or Klaviyo?
ActiveCampaign starts at $9/month. Klaviyo offers a free plan and starts at Free. Klaviyo has a clear pricing advantage with its free tier.
Can I use ActiveCampaign and Klaviyo together?
While both are email marketing tools, some teams use complementary software together. Both offer integrations with popular business tools that may enable some interoperability. However, most users find that one solution covers their core email marketing needs.
What are the main differences between ActiveCampaign and Klaviyo?
The key differences include: pricing model (per-user vs freemium), platform support (Web vs Web), and feature focus. ActiveCampaign emphasizes Contact management, Sales pipeline, Marketing automation while Klaviyo focuses on Email marketing, SMS marketing, Push notifications. User ratings differ slightly: 4.2 vs 4.0 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both ActiveCampaign and Klaviyo.