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Email Marketing · head to head

Flodesk vs Klaviyo

Flodesk logo

Flodesk

Email Marketing

Email marketing built for creators and small business

From
Free
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flodesk variable pricing per subscriber with no clear rate card; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Flodesk and Klaviyo actually diverge.

Attributes where Flodesk and Klaviyo differ
AttributeFlodeskKlaviyo
FoundedUnknown2012

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flodesk

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Flodesk

  • Designers creating branded emails without external design softwarenot Klaviyo
  • Content creators building automations with high form conversionnot Klaviyo
  • Small entrepreneurs consolidating multiple email tool costsnot Klaviyo
  • Membership businesses processing recurring payments through checkoutnot Klaviyo

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Flodesk
  • Segmenting customers on purchase and behaviour datanot Flodesk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flodesk

  • Variable pricing per subscriber with no clear rate card
  • Prices scale based on subscriber count and can vary significantly within each tier

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

Flodesk

Free
  • FreeFree
    • Unlimited active subscribers
    • Forms, landing pages, audience segmentation
    • Email sending with analytics
  • Lite$0.25/month
    • Up to 25,000 subscribers
    • Unlimited email sends
    • Email analytics
  • Pro$0.28/month
    • Up to 255,000 subscribers
    • Unlimited workflows
    • Advanced analytics
  • Everything$0.54/month
    • Up to 255,000 subscribers
    • Unlimited integrated checkouts
    • Sales pages, subscriptions, payment plans

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose Flodesk if

  • You want to start without paying.
Flodesk review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is Flodesk or Klaviyo better?
Neither clearly leads. Flodesk starts at Free and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flodesk or Klaviyo?
Flodesk starts at Free and Klaviyo at Free.
Does Flodesk or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Flodesk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flodesk best used for?
Flodesk is most often used for designers creating branded emails without external design software, content creators building automations with high form conversion, small entrepreneurs consolidating multiple email tool costs, membership businesses processing recurring payments through checkout. Of those, designers creating branded emails without external design software and content creators building automations with high form conversion are not what Klaviyo is typically brought in for.
What can Flodesk do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Answered from the vendors’ own pages

Flodesk: How much does Flodesk cost?

Flodesk offers a free plan and four paid plans with variable pricing based on subscriber count. Lite ranges from $0.25 to $25 per month, Pro from $0.28 to $1,457 per month, and Everything from $0.54 to $1,766 per month for up to 255,000 subscribers.

Source
Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
Flodesk: Is there a free version of Flodesk?

Yes, Flodesk offers a free plan that includes forms, landing pages, audience segmentation, and unlimited email sending to unlimited active subscribers.

Source
Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
Flodesk: Does Flodesk offer annual billing discounts?

Annual plans offer 1 month free compared to monthly billing, providing a discount for customers who commit to annual subscriptions.

Source
Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
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