Softwr

Software · head to head

Klaviyo vs Omnisend

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Omnisend logo

Omnisend

Software

Email, SMS and push marketing automation for ecommerce

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Omnisend free plan caps at 250 contacts and 500 emails per month

Where they differ

Only the attributes on which Klaviyo and Omnisend actually diverge.

Attributes where Klaviyo and Omnisend differ
AttributeKlaviyoOmnisend
Starting priceFreeOn request
Pricing modelfreemiumusage-based
Free tierYesNo
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Omnisend

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Omnisend
  • Segmenting customers on purchase and behaviour datanot Omnisend

Omnisend

No use cases recorded yet. See the Omnisend review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Omnisend

On request

No published plan breakdown. See the Omnisend review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Omnisend if

Nothing in the data separates Omnisend from Klaviyo on the points above - pick on price and on how each one feels to use.

Omnisend review

Questions people ask

Is Klaviyo or Omnisend better?
Neither clearly leads. Klaviyo starts at Free and Omnisend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Omnisend?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Omnisend.
Does Klaviyo or Omnisend run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Omnisend starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Omnisend is typically brought in for.
What can Klaviyo do that Omnisend cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Klaviyo

More on Omnisend

Keep looking

Other head to heads