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Software · head to head

GetResponse vs Klaviyo

GetResponse logo

GetResponse

Software

All-in-one email marketing, automation and landing pages

From
On request
Rated
-
Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month

Where they differ

Only the attributes on which GetResponse and Klaviyo actually diverge.

Attributes where GetResponse and Klaviyo differ
AttributeGetResponseKlaviyo
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetResponse

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

No use cases recorded yet. See the GetResponse review.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot GetResponse
  • Segmenting customers on purchase and behaviour datanot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

GetResponse

On request

No published plan breakdown. See the GetResponse review.

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose GetResponse if

Nothing in the data separates GetResponse from Klaviyo on the points above - pick on price and on how each one feels to use.

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.

Questions people ask

Is GetResponse or Klaviyo better?
Neither clearly leads. GetResponse starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Klaviyo?
Klaviyo has a free tier; the other does not. Paid plans start at On request for GetResponse and Free for Klaviyo.
Does GetResponse or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. GetResponse starts at On request.
What can GetResponse do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

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