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Email Marketing · head to head

GetResponse vs Klaviyo

GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GetResponse and Klaviyo actually diverge.

Attributes where GetResponse and Klaviyo differ
AttributeGetResponseKlaviyo
Pricing modelsubscriptionfreemium
FoundedUnknown2012

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetResponse

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Klaviyo
  • Monetizing online courses with zero transaction fees to creatorsnot Klaviyo
  • Charging subscriptions for premium newsletters from independent writersnot Klaviyo
  • Coordinating promotional campaigns across sales funnels and channelsnot Klaviyo
  • Capturing B2B leads through landing pages and signup formsnot Klaviyo

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot GetResponse
  • Segmenting customers on purchase and behaviour datanot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is GetResponse or Klaviyo better?
Neither clearly leads. GetResponse starts at Free and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Klaviyo?
GetResponse starts at Free and Klaviyo at Free.
Does GetResponse or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GetResponse for free?
Both have a free tier, so you can try either at no cost before committing.
What is GetResponse best used for?
GetResponse is most often used for recovering lost sales from abandoned shopping carts automatically, monetizing online courses with zero transaction fees to creators, charging subscriptions for premium newsletters from independent writers, coordinating promotional campaigns across sales funnels and channels. Of those, recovering lost sales from abandoned shopping carts automatically and monetizing online courses with zero transaction fees to creators are not what Klaviyo is typically brought in for.
What can GetResponse do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Answered from the vendors’ own pages

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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