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Software · head to head

EmailOctopus vs Klaviyo

E

EmailOctopus

Software

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EmailOctopus paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month

Where they differ

Only the attributes on which EmailOctopus and Klaviyo actually diverge.

Attributes where EmailOctopus and Klaviyo differ
AttributeEmailOctopusKlaviyo
FoundedUnknown2012

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EmailOctopus

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

EmailOctopus

No use cases recorded yet. See the EmailOctopus review.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot EmailOctopus
  • Segmenting customers on purchase and behaviour datanot EmailOctopus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EmailOctopus

  • Paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

EmailOctopus

Free

No published plan breakdown. See the EmailOctopus review.

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is EmailOctopus or Klaviyo better?
Neither clearly leads. EmailOctopus starts at Free and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EmailOctopus or Klaviyo?
EmailOctopus starts at Free and Klaviyo at Free.
Does EmailOctopus or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use EmailOctopus for free?
Both have a free tier, so you can try either at no cost before committing.
What can EmailOctopus do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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Related pages

More on EmailOctopus

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