Klaviyo vs OneSignal

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Klaviyo or OneSignal better?

Neither clearly leads. Klaviyo starts at Free and OneSignal at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Klaviyo or OneSignal?

Klaviyo starts at Free and OneSignal at Free.

Does Klaviyo or OneSignal run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Klaviyo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Klaviyo best used for?

Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what OneSignal is typically brought in for.

What can Klaviyo do that OneSignal cannot?

Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.