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Klaviyo vs Loops

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
L

Loops

Software

Email platform for modern startups

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

Where they differ

Only the attributes on which Klaviyo and Loops actually diverge.

Attributes where Klaviyo and Loops differ
AttributeKlaviyoLoops
Starting priceFreeOn request
Pricing modelfreemiumusage-based
Free tierYesNo
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Loops

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Loops
  • Segmenting customers on purchase and behaviour datanot Loops

Loops

No use cases recorded yet. See the Loops review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Loops

  • Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Loops

On request

No published plan breakdown. See the Loops review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Loops if

Nothing in the data separates Loops from Klaviyo on the points above - pick on price and on how each one feels to use.

Loops review

Questions people ask

Is Klaviyo or Loops better?
Neither clearly leads. Klaviyo starts at Free and Loops at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Loops?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Loops.
Does Klaviyo or Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Loops starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Loops is typically brought in for.
What can Klaviyo do that Loops cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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