Telecommunications · head to head
Genesys Cloud vs Klaviyo
Klaviyo
Email Marketing
The email and SMS marketing platform for ecommerce
- From
- Free
- Rated
- -
The short version
- Only Klaviyo has a free tier, so it costs nothing to try first.
- Each has a real cost: Genesys Cloud all four published tiers are billed annually; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
- They diverge on capability: Genesys Cloud covers Omnichannel, Klaviyo covers Email marketing.
Where they differ
Only the attributes on which Genesys Cloud and Klaviyo actually diverge.
| Attribute | Genesys Cloud | Klaviyo |
|---|---|---|
| Starting price | $75/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Desktop, Ios, Android | Web |
| Category | Telecommunications | Email Marketing |
| Founded | 1990 | 2012 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Genesys Cloud
- Omnichannel
- ACD
- IVR
- Predictive engagement
- WFM
- Quality management
- Bots
- Salesforce
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
What people use each for
The jobs each tool is most often brought in to do.
Genesys Cloud
- Cloud contact centre across voice, digital and self service channelsnot Klaviyo
- Workforce engagement and routing for large support operationsnot Klaviyo
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Genesys Cloud
- Segmenting customers on purchase and behaviour datanot Genesys Cloud
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Genesys Cloud
- All four published tiers are billed annually
- The published rates are named user licences tied to a specific person, so a shift based operation cannot share a seat
- Concurrent user licences, which is what shift work needs, are sold at a premium above these rates
- Entry pricing is $75 per user per month, rising to $240 on the top tier
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Pricing, plan by plan
Genesys Cloud
$75/month- Genesys Cloud CX 1$75/month
- Voice
- IVR
- Callback
- Genesys Cloud CX 2$110/month
- CX 1 + Digital
- Quality management
- WFM
- Genesys Cloud CX 3$140/month
- CX 2 + Analytics
- Advanced AI
- Journey management
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Which should you pick?
Choose Genesys Cloud if
- You need omnichannel.
- You work on Web, Desktop, Ios, Android.
- You also want acd.
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Questions people ask
- Is Genesys Cloud or Klaviyo better?
- Neither clearly leads. Genesys Cloud starts at $75/month and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Genesys Cloud or Klaviyo?
- Klaviyo has a free tier; the other does not. Paid plans start at $75/month for Genesys Cloud and Free for Klaviyo.
- Does Genesys Cloud or Klaviyo run on more platforms?
- Genesys Cloud runs on Web, Desktop, Ios, Android. Klaviyo runs on Web.
- Can I use Klaviyo for free?
- Yes. Klaviyo has a free tier, so you can try it without paying. Genesys Cloud starts at $75/month.
- What is Genesys Cloud best used for?
- Genesys Cloud is most often used for cloud contact centre across voice, digital and self service channels, workforce engagement and routing for large support operations. Of those, cloud contact centre across voice, digital and self service channels and workforce engagement and routing for large support operations are not what Klaviyo is typically brought in for.
- What can Genesys Cloud do that Klaviyo cannot?
- Genesys Cloud covers Omnichannel, ACD, IVR, Predictive engagement. Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
Related pages
More on Genesys Cloud
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