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Software · head to head

Brevo vs Klaviyo

B

Brevo

Software

Email, SMS, and CRM in one platform

From
On request
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month

Where they differ

Only the attributes on which Brevo and Klaviyo actually diverge.

Attributes where Brevo and Klaviyo differ
AttributeBrevoKlaviyo
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brevo

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Brevo

No use cases recorded yet. See the Brevo review.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Brevo
  • Segmenting customers on purchase and behaviour datanot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

Brevo

On request

No published plan breakdown. See the Brevo review.

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose Brevo if

Nothing in the data separates Brevo from Klaviyo on the points above - pick on price and on how each one feels to use.

Brevo review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is Brevo or Klaviyo better?
Neither clearly leads. Brevo starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or Klaviyo?
Klaviyo has a free tier; the other does not. Paid plans start at On request for Brevo and Free for Klaviyo.
Does Brevo or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Brevo starts at On request.
What can Brevo do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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