Is Klaviyo or NICE CXone better?

Neither clearly leads. Klaviyo starts at Free and NICE CXone at $71/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Klaviyo or NICE CXone?

Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and $71/month for NICE CXone.

Does Klaviyo or NICE CXone run on more platforms?

Klaviyo runs on Web. NICE CXone runs on Web, Desktop.

Can I use Klaviyo for free?

Yes. Klaviyo has a free tier, so you can try it without paying. NICE CXone starts at $71/month.

What is Klaviyo best used for?

Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what NICE CXone is typically brought in for.

What can Klaviyo do that NICE CXone cannot?

Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. NICE CXone covers Omnichannel routing, ACD, IVR, WFM.

Email Marketing · head to head

Klaviyo vs NICE CXone

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From: Free
Rated: -

Full review Website

NICE CXone

Telecommunications

The world's leading cloud contact center

From: $71/month
Rated: -

Full review Website

The short version

Only Klaviyo has a free tier, so it costs nothing to try first.
Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; NICE CXone listed on UK G-Cloud at £43.50 to £132 per user per month for NICE CXone, via reseller SVL
They diverge on capability: Klaviyo covers Email marketing, NICE CXone covers Omnichannel routing.

Where they differ

Only the attributes on which Klaviyo and NICE CXone actually diverge.

Attributes where Klaviyo and NICE CXone differ
Attribute	Klaviyo	NICE CXone
Starting price	Free	$71/month
Pricing model	freemium	subscription
Free tier	Yes	No
Platforms	Web	Web, Desktop
Category	Email Marketing	Telecommunications
Founded	2012	1986

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

Email marketing
SMS marketing
Push notifications
Marketing automation
Segmentation
A/B testing
Reporting & analytics
Ecommerce integrations

Only in NICE CXone

Omnichannel routing
ACD
IVR
WFM
Quality management
Analytics
AI automation
Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

Email and SMS marketing automation for ecommerce storesnot NICE CXone
Segmenting customers on purchase and behaviour datanot NICE CXone

NICE CXone

Enterprise contact centernot Klaviyo
Workforce optimizationnot Klaviyo
Quality managementnot Klaviyo
Customer analyticsnot Klaviyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

The free plan caps active profiles at 250 and sends at 500 emails a month
Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
SMS is metered separately, with only $5 of mobile messages included on the free plan
Paid tier prices are not published on the pricing page and depend on profile count

NICE CXone

Listed on UK G-Cloud at £43.50 to £132 per user per month for NICE CXone, via reseller SVL

Pricing, plan by plan

Klaviyo

Free

FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation

NICE CXone

$71/month

Digital Agent$71/month
- Digital channels
- Basic routing
- Analytics
Voice Agent$94/month
- Voice
- IVR
- Recording
Omnichannel Agent$110/month
- All channels
- WFO
- Advanced AI
Enterprise$undefined/month
- Custom
- Premium support
- Full suite

Which should you pick?

Choose Klaviyo if

You need email marketing.
You want to start without paying.
You also want sms marketing.

Klaviyo review

Choose NICE CXone if

You need omnichannel routing.
You work on Web, Desktop.
You also want acd.

NICE CXone review

Questions people ask

Is Klaviyo or NICE CXone better?: Neither clearly leads. Klaviyo starts at Free and NICE CXone at $71/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or NICE CXone?: Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and $71/month for NICE CXone.
Does Klaviyo or NICE CXone run on more platforms?: Klaviyo runs on Web. NICE CXone runs on Web, Desktop.
Can I use Klaviyo for free?: Yes. Klaviyo has a free tier, so you can try it without paying. NICE CXone starts at $71/month.
What is Klaviyo best used for?: Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what NICE CXone is typically brought in for.
What can Klaviyo do that NICE CXone cannot?: Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. NICE CXone covers Omnichannel routing, ACD, IVR, WFM.

Klaviyo vs NICE CXone

Klaviyo

NICE CXone

The short version

Where they differ

What each one covers

Only in Klaviyo

Only in NICE CXone

What people use each for

Klaviyo

NICE CXone

Where each one falls short

Klaviyo

NICE CXone

Pricing, plan by plan

Klaviyo

NICE CXone

Which should you pick?

Choose Klaviyo if

Choose NICE CXone if

Questions people ask

Related pages

More on Klaviyo

More on NICE CXone

Keep looking

Other head to heads