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Klaviyo vs RingCentral

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
RingCentral logo

RingCentral

Software

Unified communications platform for enterprise

From
$24.99/month
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; RingCentral the pricing page shows no per user rate until you enter a user count, so the headline plan cost is not published outright
  • They diverge on capability: Klaviyo covers Email marketing, RingCentral covers VoIP calling.

Where they differ

Only the attributes on which Klaviyo and RingCentral actually diverge.

Attributes where Klaviyo and RingCentral differ
AttributeKlaviyoRingCentral
Starting priceFree$24.99/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Windows, Macos, Ios, Android
Founded20121999

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in RingCentral

  • VoIP calling
  • Video conferencing
  • Team messaging
  • SMS/MMS
  • File storage
  • Call recording
  • Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot RingCentral
  • Segmenting customers on purchase and behaviour datanot RingCentral

RingCentral

  • Cloud phone system with business numbers, extensions and call routingnot Klaviyo
  • Combining voice, video meetings and team messaging in one subscriptionnot Klaviyo
  • Adding contact centre and analytics capability to a distributed workforcenot Klaviyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

RingCentral

  • The pricing page shows no per user rate until you enter a user count, so the headline plan cost is not published outright
  • The advertised saving of up to 33 percent requires paying annually rather than monthly
  • Cost centre management, multiple support admins, custom roles and adoption analytics are limited to the Advanced and Ultra packages
  • AI Receptionist starts at $39 a month, Conversational Intelligence at $60 a month, the Call Queues Booster is $35 a month and the Business SMS Booster is $25 a month, all charged on top of the plan
  • SMS is excluded from the free trial

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

RingCentral

$24.99/month
  • Essentials$24.99/month
    • Calls, meetings, messaging
    • Video conferencing
    • File sharing
  • Standard$34.99/month
    • Everything in Essentials
    • Advanced features
    • Call recording

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose RingCentral if

  • You need voip calling.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want video conferencing.
RingCentral review

Questions people ask

Is Klaviyo or RingCentral better?
Neither clearly leads. Klaviyo starts at Free and RingCentral at $24.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or RingCentral?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and $24.99/month for RingCentral.
Does Klaviyo or RingCentral run on more platforms?
Klaviyo runs on Web. RingCentral runs on Web, Windows, Macos, Ios, Android.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. RingCentral starts at $24.99/month.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what RingCentral is typically brought in for.
What can Klaviyo do that RingCentral cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. RingCentral covers VoIP calling, Video conferencing, Team messaging, SMS/MMS.
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