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Email Marketing · head to head

Klaviyo vs RD Station Marketing

Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
R

RD Station Marketing

Email Marketing

Marketing automation for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; RD Station Marketing plans are tiered as Free, Essential, and Pro, with the Free tier limited in contact volume and automation features reserved for the paid Essential and Pro plans

Where they differ

Only the attributes on which Klaviyo and RD Station Marketing actually diverge.

Attributes where Klaviyo and RD Station Marketing differ
AttributeKlaviyoRD Station Marketing
Founded2012Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in RD Station Marketing

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot RD Station Marketing
  • Segmenting customers on purchase and behaviour datanot RD Station Marketing

RD Station Marketing

No use cases recorded yet. See the RD Station Marketing review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

RD Station Marketing

  • Plans are tiered as Free, Essential, and Pro, with the Free tier limited in contact volume and automation features reserved for the paid Essential and Pro plans

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

RD Station Marketing

Free

No published plan breakdown. See the RD Station Marketing review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose RD Station Marketing if

  • You want to start without paying.
RD Station Marketing review

Questions people ask

Is Klaviyo or RD Station Marketing better?
Neither clearly leads. Klaviyo starts at Free and RD Station Marketing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or RD Station Marketing?
Klaviyo starts at Free and RD Station Marketing at Free.
Does Klaviyo or RD Station Marketing run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what RD Station Marketing is typically brought in for.
What can Klaviyo do that RD Station Marketing cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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Related pages

More on Klaviyo

More on RD Station Marketing

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