Klaviyovs
ActiveCampaign
ActiveCampaign: CRM, marketing automation, and sales platform
Klaviyo
The email and SMS marketing platform for ecommerce
As of 30 August 2026, Klaviyo is free to use. Klaviyo is an email and SMS marketing platform designed specifically for ecommerce businesses. Softwr lists it under Email Marketing. Klaviyo is launched in 2012, available on Web.
Overview
What Klaviyo does
Klaviyo is an email and SMS marketing platform designed specifically for ecommerce businesses. It enables businesses to build targeted email campaigns, SMS messages, and mobile push notifications powered by customer data and behavior.
What people use it for
- Email and SMS marketing automation for ecommerce stores
- Segmenting customers on purchase and behaviour data
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Klaviyo.
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Cross-shopped
What people choose instead of Klaviyo
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- KlaviyovsAWeber
AWeber: Email marketing and automation for small business
- KlaviyovsBrevo
Brevo: Email, SMS, and CRM in one platform
- KlaviyovsEmailOctopus
EmailOctopus: Affordable email marketing
Pricing
What Klaviyo costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Email templates
Pro
$20 /mo
- Unlimited contacts
- SMS campaigns
- Advanced automation
- API access
- Priority support
Capabilities
Features
Email marketing
SMS marketing
Push notifications
Marketing automation
Segmentation
A/B testing
Reporting & analytics
Ecommerce integrations
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Klaviyo free?
Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.
SourceHow much does Klaviyo cost?
Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.
SourceWhat counts as an active profile in Klaviyo?
Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.
SourceBehind it
Who makes Klaviyo
- Company
- Klaviyo
- Based in
- Boston, MA
Timeline
Klaviyo over time
- Funding2023-09-19$345.2m
Initial public offering pricing
Source
Keep looking
Where to go from Klaviyo
- Klaviyo alternativesEvery product people weigh against it
- Klaviyo pricingPlans, floors and what the tiers exclude
- Klaviyo badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Klaviyo with
- ActiveCampaign
- Brevo
- EmailOctopus
- AWeber
- Campaign Monitor
- Zoho Campaigns
- Attentive
- Dotdigital
- SAP Emarsys
- Sailthru
- Omnisend
- Instantly
- Moosend
- Ortto
- RD Station Marketing
- Sendy
- Shortwave
- Sailthru
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Softwr does not host reviews and shows no star rating for Klaviyo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Klaviyo
Klaviyo alternatives
What people switch to, and what they give up
Klaviyo pricing
Every tier, and where the cost actually lands
Compare Klaviyo
Put it head to head with anything we hold
Klaviyo badge
Its rating, and an embed for your own site
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One-time purchase