Softwr

CRM · head to head

HubSpot vs LeadSquared

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and LeadSquared actually diverge.

Attributes where HubSpot and LeadSquared differ
AttributeHubSpotLeadSquared
Starting priceFree$1200/year
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb
Founded2006Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in LeadSquared

Nothing recorded that HubSpot does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot LeadSquared
  • CRM with deal pipeline managementnot LeadSquared
  • Multi-user team collaborationnot LeadSquared

LeadSquared

  • Email marketing automationnot HubSpot
  • Marketing automation for agenciesnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose LeadSquared if

Nothing in the data separates LeadSquared from HubSpot on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is HubSpot or LeadSquared better?
Neither clearly leads. HubSpot starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or LeadSquared?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $1200/year for LeadSquared.
Does HubSpot or LeadSquared run on more platforms?
HubSpot runs on Web, Mobile, Cloud. LeadSquared runs on Web.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what LeadSquared is typically brought in for.
What can HubSpot do that LeadSquared cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
Share

Related pages

More on HubSpot

More on LeadSquared

Keep looking

Other head to heads