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CRM · head to head

EspoCRM vs HubSpot

EspoCRM logo

EspoCRM

CRM

AGPL open source CRM in PHP that you can self-host free or buy as cloud with seat minimums

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EspoCRM the AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: EspoCRM covers Entity manager, HubSpot covers CRM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EspoCRM and HubSpot actually diverge.

Attributes where EspoCRM and HubSpot differ
AttributeEspoCRMHubSpot
Pricing modelPer user per monthsubscription
PlatformsWeb, Linux, Docker, iOS, AndroidWeb, Mobile, Cloud
FoundedUnknown2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EspoCRM

  • Entity manager
  • Dynamic logic
  • Email integration
  • Case management
  • Reports and dashboards
  • Workflow automation
  • REST API

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Customer service
  • Content management
  • Analytics
  • Social media
  • Gmail

Both cover

  • Sales pipeline

What people use each for

The jobs each tool is most often brought in to do.

EspoCRM

  • A small business that wants a CRM on its own hosting with no per-seat fee and no vendor holding its customer datanot HubSpot
  • A public sector or healthcare team with data residency rules that rule out US-hosted commercial CRMnot HubSpot
  • A developer or agency needing a CRM whose data model can be extended into a bespoke entity structure through configurationnot HubSpot
  • An organisation with many light users, where self-hosting avoids paying seat prices for people who open the CRM twice a monthnot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot EspoCRM
  • CRM with deal pipeline managementnot EspoCRM
  • Multi-user team collaborationnot EspoCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EspoCRM

  • The AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.
  • Cloud plans carry seat minimums of three, five and ten users, so a two-person consultancy pays for three seats and a small team wanting the Ultimate features pays for ten.
  • Record ceilings are real on the cheaper cloud tiers, with Basic capped at 100,000 records, and hitting the cap means a tier upgrade rather than a small overage charge.
  • Marketing automation, sequences and native telephony are thin compared with HubSpot or Zoho, so most deployments end up wiring in a separate mailing tool and a separate dialler.
  • Self-hosting shifts the entire cost to your own team: PHP version upgrades, database backups and security patching are yours, and a neglected instance becomes an internet-facing liability holding your customer list.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

EspoCRM

Free
  • Self-hostedFree
    • AGPLv3 licence, no fee
    • Runs on PHP with MySQL or MariaDB
    • Advanced Pack, Sales Pack and other extensions sold separately as one-off purchases
  • Cloud Basic$15/month
    • Three-user minimum
    • 3GB storage per user
    • Up to 100,000 records
  • Cloud Enterprise$25/month
    • Five-user minimum
    • 10GB storage per user
    • Up to 10 million records, extendable for a fee
  • Cloud Ultimate$69/month
    • Ten-user minimum
    • 400GB total storage
    • Unlimited records

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose EspoCRM if

  • You need entity manager.
  • You want to start without paying.
  • You work on Web, Linux, Docker, iOS, Android.
  • You also want dynamic logic.
EspoCRM review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is EspoCRM or HubSpot better?
Neither clearly leads. EspoCRM starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EspoCRM or HubSpot?
EspoCRM starts at Free and HubSpot at Free.
Does EspoCRM or HubSpot run on more platforms?
EspoCRM runs on Web, Linux, Docker, iOS, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use EspoCRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is EspoCRM best used for?
EspoCRM is most often used for a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data, a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm, a developer or agency needing a crm whose data model can be extended into a bespoke entity structure through configuration, an organisation with many light users, where self-hosting avoids paying seat prices for people who open the crm twice a month. Of those, a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data and a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm are not what HubSpot is typically brought in for.
What can EspoCRM do that HubSpot cannot?
EspoCRM covers Entity manager, Dynamic logic, Email integration, Case management. HubSpot covers CRM, Email marketing, Marketing automation, Customer service. Both handle Sales pipeline.

Answered from the vendors’ own pages

EspoCRM: Is the self-hosted version really full featured?

The core CRM is, but several paid extension packs including Advanced Pack for reports and BPM are sold separately as one-off purchases and are not in the free download.

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
EspoCRM: What are the cloud seat minimums?

Three users on Basic, five on Enterprise and ten on Ultimate, so the advertised per-user rate is not the smallest bill you can pay.

HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
EspoCRM: What does it need to run?

PHP, MySQL or MariaDB and a web server. It installs on ordinary shared hosting or a small VPS, which is unusual for a modern CRM.

HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
EspoCRM: Can I move from cloud to self-hosted later?

Yes. EspoCRM states customers own their database and data files, so an export and reinstall is possible, though you take on all maintenance when you do.

HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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