Softwr

CRM · head to head

HubSpot vs Hunter

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Hunter logo

Hunter

CRM

Email finding, verification and cold outreach platform for B2B prospecting

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Hunter free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
  • They diverge on capability: HubSpot covers CRM, Hunter covers Domain search.

Where they differ

Only the attributes on which HubSpot and Hunter actually diverge.

Attributes where HubSpot and Hunter differ
AttributeHubSpotHunter
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile, Cloudweb, api
Founded20062015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Hunter

  • Domain search
  • Email verifier
  • Campaign sender
  • AI writing assistant
  • Browser extension
  • CRM integrations

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Hunter
  • Organisations requiring integration with 2,000+ third-party applicationsnot Hunter
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Hunter

Hunter

  • Finding verified email addresses for a target companynot HubSpot
  • Verifying email lists before a campaignnot HubSpot
  • Running cold outreach sequences from connected inboxesnot HubSpot
  • Enriching CRM records with contact emailsnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Hunter

  • Free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
  • Mobile phone or firmographic data is thinner than dedicated sales intelligence platforms.
  • Multichannel outreach (LinkedIn, calls, SMS) is not supported, unlike some competitors.
  • Higher-volume plans require annual billing to get the advertised discounted price.

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Hunter

Free
  • FreeFree
    • 50 credits per month
    • 1 connected email account
    • Up to 500 recipients per sequence
  • Starter$34/month
    • 2,000 monthly credits (billed yearly)
    • 3 connected email accounts
    • Advanced filters
  • Growth$104/month
    • 10,000 monthly credits (billed yearly)
    • 10 connected email accounts
    • Priority support
  • Scale$209/month
    • 25,000 monthly credits (billed yearly)
    • 20 connected email accounts
    • Account manager included

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Hunter if

  • You need domain search.
  • You want to start without paying.
  • You work on web, api.
  • You also want email verifier.
Hunter review

Questions people ask

Is HubSpot or Hunter better?
Neither clearly leads. HubSpot starts at Free and Hunter at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Hunter?
HubSpot starts at Free and Hunter at Free.
Does HubSpot or Hunter run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Hunter runs on web, api.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Hunter is typically brought in for.
What can HubSpot do that Hunter cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Hunter covers Domain search, Email verifier, Campaign sender, AI writing assistant.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Hunter: What does Hunter cost?

Hunter's Free plan gives 50 credits/month. Paid plans (billed yearly) start at $34/month for Starter (2,000 credits), rising to $104/month for Growth and $209/month for Scale, with custom Enterprise pricing above that.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Hunter: Is there a free plan, and what are its limits?

Yes, Hunter's Free plan includes 50 monthly credits, basic database filters, one connected email account, and sequences capped at 500 recipients.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Hunter: How is usage metered?

Hunter meters usage in credits, consumed once per billing cycle for searches and verifications; credits reset monthly or accumulate annually depending on the billing plan.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
Hunter: What does Hunter integrate with?

Hunter offers a browser extension, a Google Sheets add-on, CRM connections, and an API, alongside MCP support for AI tool integrations.

Source
Share

Related pages

More on HubSpot

More on Hunter

Keep looking

Other head to heads