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CRM & Sales · head to head

Apollo.io vs LeadSquared

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM & Sales

Indian marketing automation and CRM platform for lead management

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; LeadSquared both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan

Where they differ

Only the attributes on which Apollo.io and LeadSquared actually diverge.

Attributes where Apollo.io and LeadSquared differ
AttributeApollo.ioLeadSquared
Starting priceFreeOn request
Free tierYesNo
Founded2020Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in LeadSquared

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot LeadSquared
  • Prospect researchnot LeadSquared
  • Sales automationnot LeadSquared

LeadSquared

No use cases recorded yet. See the LeadSquared review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

LeadSquared

  • Both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan
  • Marketing Pro at $1,200/year limits emails to 100,000/month and storage to 2GB, with advanced automation types reserved for the $2,000/year Marketing Super plan

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

LeadSquared

On request

No published plan breakdown. See the LeadSquared review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Apollo.io on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Apollo.io or LeadSquared better?
Neither clearly leads. Apollo.io starts at Free and LeadSquared at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or LeadSquared?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for LeadSquared.
Does Apollo.io or LeadSquared run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. LeadSquared starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what LeadSquared is typically brought in for.
What can Apollo.io do that LeadSquared cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.
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Related pages

More on Apollo.io

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