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CRM · head to head

Apollo.io vs LeadSquared

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and LeadSquared actually diverge.

Attributes where Apollo.io and LeadSquared differ
AttributeApollo.ioLeadSquared
Starting priceFree$1200/year
Free tierYesNo
Founded2020Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in LeadSquared

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot LeadSquared
  • Contact database management for sales teamsnot LeadSquared
  • Email outreach and workflow automationnot LeadSquared

LeadSquared

  • Email marketing automationnot Apollo.io
  • Marketing automation for agenciesnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Apollo.io on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Apollo.io or LeadSquared better?
Neither clearly leads. Apollo.io starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or LeadSquared?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $1200/year for LeadSquared.
Does Apollo.io or LeadSquared run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what LeadSquared is typically brought in for.
What can Apollo.io do that LeadSquared cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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Related pages

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