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CRM · head to head

Bitrix24 vs LeadSquared

Bitrix24 logo

Bitrix24

CRM

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only Bitrix24 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bitrix24 enterprise pricing scales significantly ($399-7999/month); LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bitrix24 and LeadSquared actually diverge.

Attributes where Bitrix24 and LeadSquared differ
AttributeBitrix24LeadSquared
Starting priceFree$1200/year
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded2012Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Contact management
  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Slack

Only in LeadSquared

Nothing recorded that Bitrix24 does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales managementnot LeadSquared
  • Project management with Kanban/Ganttnot LeadSquared
  • Team collaboration and chatnot LeadSquared
  • E-commerce integrationnot LeadSquared

LeadSquared

  • Email marketing automationnot Bitrix24
  • Marketing automation for agenciesnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • Enterprise pricing scales significantly ($399-7999/month)
  • Monthly billing costs 31% more than annual billing

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • 1-2 users
    • 5GB storage
    • Basic CRM
  • Basic$49/month
    • 5 users
    • 24GB storage
    • Sales pipelines
  • Standard$99/month
    • 50 users
    • 100GB storage
    • Sales automation
  • Professional$199/month
    • 100 users
    • 1TB storage
    • AI-powered sales

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Bitrix24 review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Bitrix24 on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Bitrix24 or LeadSquared better?
Neither clearly leads. Bitrix24 starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or LeadSquared?
Bitrix24 has a free tier; the other does not. Paid plans start at Free for Bitrix24 and $1200/year for LeadSquared.
Does Bitrix24 or LeadSquared run on more platforms?
Bitrix24 runs on Web, Ios, Android. LeadSquared runs on Web.
Can I use Bitrix24 for free?
Yes. Bitrix24 has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales management, project management with kanban/gantt, team collaboration and chat, e-commerce integration. Of those, crm and sales management and project management with kanban/gantt are not what LeadSquared is typically brought in for.
What can Bitrix24 do that LeadSquared cannot?
Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management.

Answered from the vendors’ own pages

Bitrix24: How much does Bitrix24 cost?

Bitrix24 offers tiered pricing from free up to $7,999/month for Enterprise. Basic starts at $49/month (annual) or $69/month (monthly) for 5 users, Standard at $99-$144/month for 50 users, Professional at $199-$289/month for 100 users, and Enterprise at $399-7,999/month for up to 10,000 users with up to 30TB storage. Annual billing offers up to 31% savings versus monthly billing.

Source
LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Bitrix24: Is there a free version of Bitrix24?

Yes, Bitrix24 offers a free plan for 1-2 users with 5GB storage and basic features including CRM, Kanban/Gantt task management, shared calendars, chat, and video calls. No credit card is required.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Bitrix24: What features does Bitrix24's Standard plan add over Basic?

The Standard plan at $99/month (annual) or $144/month (monthly) supports 50 users with 100GB storage and adds sales automation, unlimited leads, invoices, online payments, e-commerce capabilities, and unlimited projects beyond Basic plan features.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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