Softwr

Customer Success · head to head

Akita vs Clay

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Clay logo

Clay

Customer Success

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Akita covers Health scores, Clay covers Data enrichment.

Where they differ

Only the attributes on which Akita and Clay actually diverge.

Attributes where Akita and Clay differ
AttributeAkitaClay
Starting price$160/monthOn request
Pricing modelsubscriptionquote
CategoryCustomer SuccessUnknown
Founded20182021

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Intercom
  • Stripe

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack
  • GDPR

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Clay
  • Building health scores to flag at-risk accountsnot Clay
  • Segmenting customers and triggering automated playbooksnot Clay
  • Identifying expansion revenue opportunitiesnot Clay
  • Task and workflow management for CSMsnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Akita
  • Building automated outbound research and outreach workflowsnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Questions people ask

Is Akita or Clay better?
Neither clearly leads. Akita starts at $160/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Clay?
Akita starts at $160/month and Clay at On request.
Does Akita or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Clay is typically brought in for.
What can Akita do that Clay cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Clay covers Data enrichment, Contact management, Workflow automation, Integration. Both handle Salesforce, HubSpot, Web support.
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