Softwr

CRM · head to head

Clari vs Clay

Clari logo

Clari

CRM

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clari limited customization; built for specific use cases and cannot make predictions outside core objects; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Clari covers Forecast management, Clay covers Data enrichment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clari and Clay actually diverge.

Attributes where Clari and Clay differ
AttributeClariClay
Starting priceOn requestFree
Free tierNoYes
Founded20122021

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • Microsoft Dynamics
  • Outreach
  • Gong

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack
  • GDPR

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clari

  • Revenue forecastingnot Clay
  • Pipeline managementnot Clay
  • Deal inspectionnot Clay
  • Revenue planningnot Clay

Clay

  • Data enrichment and intelligencenot Clari
  • Growth campaign automationnot Clari
  • CRM workflow integrationnot Clari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Which should you pick?

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Questions people ask

Is Clari or Clay better?
Neither clearly leads. Clari starts at On request and Clay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clari or Clay?
Clay has a free tier; the other does not. Paid plans start at On request for Clari and Free for Clay.
Does Clari or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Clari starts at On request.
What is Clari best used for?
Clari is most often used for revenue forecasting, pipeline management, deal inspection, revenue planning. Of those, revenue forecasting and pipeline management are not what Clay is typically brought in for.
What can Clari do that Clay cannot?
Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Clay covers Data enrichment, Contact management, Workflow automation, Integration. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Share

Related pages

More on Clari

More on Clay

Keep looking

Other head to heads