Softwr

Customer Success · head to head

Akita vs Apollo.io

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Akita covers Health scores, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Akita and Apollo.io actually diverge.

Attributes where Akita and Apollo.io differ
AttributeAkitaApollo.io
Starting price$160/monthFree
Free tierNoYes
CategoryCustomer SuccessCRM & Sales
Founded20182020

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Intercom
  • Stripe

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Apollo.io
  • Building health scores to flag at-risk accountsnot Apollo.io
  • Segmenting customers and triggering automated playbooksnot Apollo.io
  • Identifying expansion revenue opportunitiesnot Apollo.io
  • Task and workflow management for CSMsnot Apollo.io

Apollo.io

  • Lead generationnot Akita
  • Prospect researchnot Akita
  • Sales automationnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Akita or Apollo.io better?
Neither clearly leads. Akita starts at $160/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for Apollo.io.
Does Akita or Apollo.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Akita starts at $160/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Apollo.io is typically brought in for.
What can Akita do that Apollo.io cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Salesforce, HubSpot, Web support.
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Related pages

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