Softwr

Customer Success · head to head

Better Proposals vs Clay

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Better Proposals covers Proposal templates, Clay covers Data enrichment.

Where they differ

Only the attributes on which Better Proposals and Clay actually diverge.

Attributes where Better Proposals and Clay differ
AttributeBetter ProposalsClay
Starting price$19/monthOn request
Pricing modelsubscriptionquote
CategoryCustomer SuccessCRM & Sales
Founded20162021

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Stripe

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Slack
  • GDPR
  • Cloud deployment

Both cover

  • Salesforce
  • HubSpot
  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Clay
  • Taking payment at the point of signaturenot Clay
  • Tracking when a prospect opens and reads a proposalnot Clay
  • Reusable content library and templatesnot Clay
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Better Proposals
  • Building automated outbound research and outreach workflowsnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Questions people ask

Is Better Proposals or Clay better?
Neither clearly leads. Better Proposals starts at $19/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Clay?
Better Proposals starts at $19/month and Clay at On request.
Does Better Proposals or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Clay is typically brought in for.
What can Better Proposals do that Clay cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Clay covers Data enrichment, Contact management, Workflow automation, Integration. Both handle Salesforce, HubSpot, Zapier, Web support.
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