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Customer Success · head to head

Akita vs Custify

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita no free tier; minimum $49/month for entry; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Akita covers Customer segments, Custify covers Playbooks.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Akita and Custify actually diverge.

Attributes where Akita and Custify differ
AttributeAkitaCustify
Starting price$49/month$399/month
Pricing modelsubscriptionUnknown
Founded20182017

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics

Only in Custify

  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts

Both cover

  • Health scores
  • Salesforce
  • HubSpot
  • Intercom
  • Stripe
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Custify
  • Building health scores to flag at-risk accountsnot Custify
  • Segmenting customers and triggering automated playbooksnot Custify
  • Identifying expansion revenue opportunitiesnot Custify
  • Task and workflow management for CSMsnot Custify

Custify

  • Customer Successnot Akita
  • Saasnot Akita
  • Automationnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Akita if

  • You need customer segments.
  • You also want lifecycle stages.
Akita review

Choose Custify if

  • You need playbooks.
  • You also want task automation.
Custify review

Questions people ask

Is Akita or Custify better?
Neither clearly leads. Akita starts at $49/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Custify?
Akita starts at $49/month and Custify at $399/month.
Does Akita or Custify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Custify is typically brought in for.
What can Akita do that Custify cannot?
Akita covers Customer segments, Lifecycle stages, Alerts, Custom metrics. Custify covers Playbooks, Task automation, Customer 360, Churn alerts. Both handle Health scores, Salesforce, HubSpot, Intercom.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
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