Software · head to head
Akita vs Custify
The short version
- Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Custify no mobile app for on-the-go customer success management
- They diverge on capability: Akita covers Customer segments, Custify covers Playbooks.
Where they differ
Only the attributes on which Akita and Custify actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Akita
- Customer segments
- Lifecycle stages
- Alerts
- Custom metrics
Only in Custify
- Playbooks
- Task automation
- Customer 360
- Churn alerts
Both cover
- Health scores
- Salesforce
- HubSpot
- Intercom
- Stripe
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Akita
- Centralising customer data and product activity for a customer success teamnot Custify
- Building health scores to flag at-risk accountsnot Custify
- Segmenting customers and triggering automated playbooksnot Custify
- Identifying expansion revenue opportunitiesnot Custify
- Task and workflow management for CSMsnot Custify
Custify
- Customer Successnot Akita
- Saasnot Akita
- Automationnot Akita
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Akita
- Starts at $49 a month with no free tier, only a 14 day trial
- Tier breakdown above the entry price is not published
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Pricing, plan by plan
Akita
$160/month- Starter$160/month
- Health scores
- Basic integrations
- Alerts
- Professional$400/month
- Unlimited integrations
- Custom metrics
- API
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Which should you pick?
Questions people ask
- Is Akita or Custify better?
- Neither clearly leads. Akita starts at $160/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Akita or Custify?
- Akita starts at $160/month and Custify at $399/month.
- Does Akita or Custify run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Akita best used for?
- Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Custify is typically brought in for.
- What can Akita do that Custify cannot?
- Akita covers Customer segments, Lifecycle stages, Alerts, Custom metrics. Custify covers Playbooks, Task automation, Customer 360, Churn alerts. Both handle Health scores, Salesforce, HubSpot, Intercom.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source