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Software · head to head

Akita vs Natero

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Akita covers Health scores, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Akita and Natero actually diverge.

Attributes where Akita and Natero differ
AttributeAkitaNatero
Starting price$160/month$800/month
Founded20182012

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • HubSpot
  • Intercom
  • Stripe

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Natero
  • Building health scores to flag at-risk accountsnot Natero
  • Segmenting customers and triggering automated playbooksnot Natero
  • Identifying expansion revenue opportunitiesnot Natero
  • Task and workflow management for CSMsnot Natero

Natero

  • Customer Successnot Akita
  • Predictive Analyticsnot Akita
  • Machine Learningnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Akita or Natero better?
Neither clearly leads. Akita starts at $160/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Natero?
Akita starts at $160/month and Natero at $800/month.
Does Akita or Natero run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Natero is typically brought in for.
What can Akita do that Natero cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce, Web support.
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