Bonjoro
Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach
From $15/mo
Category
The best Customer Success software
Customer Success software and applications
- Tools listed
- 32
All 32 customer success tools
Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.
What customer success software costs
Counted from the published pricing of the 32 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.
- Cheapest paid plan
- $13Better Proposals
- Median entry price
- $249across 25 priced
- Dearest entry price
- $15,000SmartKarrot
- Publish a $0 plan
- 6of 32
Paid customer success plans in this set start anywhere from $13 a month for Better Proposals to $15,000 for SmartKarrot. The median entry price across the 25 tools that publish one is $249, half of them start below that figure and half above it.
6 of 32 publish a $0 plan, and 1 of those charge nothing at all. 20 tools have no free tier of any kind.
9 of 32 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.
Better Proposals pricingSmartKarrot pricingSmartKarrot plans
How these vendors bill
The billing model each of the 32 customer success listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.
- subscription
- 18
- quote
- 4
- Per month by monthly active users
- 2
- freemium
- 1
- Per month by monthly tracked users
- 1
- Per user per month
- 1
Separately, 9 of 32 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.
What comes as standard, and what you pay extra for
Every capability named in a published pricing tier by any of the 27 customer success tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.
Named most often
- Custom integrations , 5 of 27
- Advanced analytics , 4 of 27
- Health scores , 4 of 27
- Playbooks , 4 of 27
- API , 3 of 27
Named by fewer
- Basic analytics , 3 of 27
- Custom branding , 3 of 27
- Dedicated support , 3 of 27
- Reporting , 3 of 27
- Advanced automation , 2 of 27
Named by exactly one vendor: Account manager, Basic knowledge base, Customer profiles, From 5,000 monthly tracked users, Priority support and services support, Tours, hints, checklists and announcements. Those are differentiators rather than table stakes.
What “Customer Success” covers in practice
The subject tags that recur across these 32 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.
- customer-success27
- ai5
- No-Code4
- Product Adoption4
- affordable3
- Enterprise3
- european3
- In App Guidance3
- proposals3
- SaaS3
- User Onboarding3
- automation2
Carried by a single tool: adoption, collaboration, Digital Customer Success, In App Messaging, machine-learning, multimedia, retention, smb. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.
How to choose between them
Four things the numbers above should change about your shortlist.
Start with the free tiers if there are enough of them
6 of 32 customer success tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with custom integrations, the single most frequently named capability in this category's published tiers.
Read the spread before you read the features
$13 to $15,000 is a $14,987 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $15,000 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.
Check which tier you actually land on
11 of 32 tools here publish three or more tiers, and the median vendor in this category ships 2 of them. The advertised price is the first rung, and the things teams tend to need, custom integrations, advanced analytics, health scores, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.
The billing model matters more than the headline number
This category splits across 6 billing models: subscription on 18 listings, quote on 4, and 4 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.
Compare customer success tools directly
Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.
- Bonjoro vs InMoment
- InMoment vs Product Fruits
- Product Fruits vs UserGuiding
- UserGuiding vs Appcues
- Appcues vs Chameleon
- Chameleon vs EverAfter
- EverAfter vs Akita
- Akita vs Amity
Go straight to the numbers
- Bonjoropricingalternatives
- InMomentpricingalternatives
- Product Fruitspricingalternatives
- UserGuidingpricingalternatives
- Appcuespricingalternatives
- Chameleonpricingalternatives
Questions people ask about customer success software
Answered from the listings on this page, and nowhere else.
- How much does customer success software cost?
- Across the 32 customer success tools listed here, paid plans start between $13 and $15,000 a month, with a median entry price of $249. The most expensive single tier published in the category is $15,000 a month (SmartKarrot). 6 of 32 also publish a $0 plan.
- What is the cheapest customer success software?
- 1 of the 32 tools listed here cost nothing at all. Among the ones that charge, Better Proposals has the lowest published entry price at $13 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
- Is there free customer success software?
- Yes, 6 of 32 tools in this category publish a plan priced at $0. 1 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
- What features should customer success software have?
- Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are custom integrations (5 of 27 tools that publish plan detail), advanced analytics (4) and health scores (4). Treat those as the category baseline. Anything named by only one vendor, such as account manager or basic knowledge base, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
- How is customer success software usually billed?
- subscription (18), quote (4), Per month by monthly active users (2), freemium (1), plus 2 less common arrangements, counted across the 32 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 9 of 32 tools also keep at least one tier unpriced and sold by quote.
- What does customer success software actually cover?
- The 32 tools on this page do not describe themselves the same way. The subject tags they carry most often are customer-success (27), ai (5), no-code (4), product adoption (4), affordable (3). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under customer success may overlap on very little.
- How many pricing tiers do customer success tools offer?
- 28 of 32 tools here publish a plan breakdown, and the median one has 2 tiers. 11 of 32 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
- How many customer success tools are listed on Softwr?
- 32 approved customer success listings appear on this page, including Bonjoro, InMoment, Product Fruits, UserGuiding. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/customer-success, which ranks the same set by published rating.
Keep this
Email me these 32 picks
The shortlist for “Customer Success”, plus a note if any of their prices change.
Keep reading
More on Customer Success
Neighbouring categories
Adjacent in the same taxonomy, not a ranking.