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Software · head to head

Apttus vs Clay

Apttus logo

Apttus

Software

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Apttus covers CPQ, Clay covers Data enrichment.

Where they differ

Only the attributes on which Apttus and Clay actually diverge.

Attributes where Apttus and Clay differ
AttributeApttusClay
Starting price$100/monthOn request
Pricing modelsubscriptionquote
Founded20062021

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • HubSpot
  • Zapier
  • Slack

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot Clay
  • Quote To Cashnot Clay
  • Enterprise Cpqnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Apttus
  • Building automated outbound research and outreach workflowsnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Questions people ask

Is Apttus or Clay better?
Neither clearly leads. Apttus starts at $100/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Clay?
Apttus starts at $100/month and Clay at On request.
Does Apttus or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what Clay is typically brought in for.
What can Apttus do that Clay cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Clay covers Data enrichment, Contact management, Workflow automation, Integration. Both handle Salesforce, Web support.
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