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Software · head to head

Clay vs Custify

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Clay covers Data enrichment, Custify covers Health scores.

Where they differ

Only the attributes on which Clay and Custify actually diverge.

Attributes where Clay and Custify differ
AttributeClayCustify
Starting priceOn request$399/month
Pricing modelquoteUnknown
Founded20212017

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack
  • GDPR

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Custify
  • Building automated outbound research and outreach workflowsnot Custify

Custify

  • Customer Successnot Clay
  • Saasnot Clay
  • Automationnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is Clay or Custify better?
Neither clearly leads. Clay starts at On request and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Custify?
Clay starts at On request and Custify at $399/month.
Does Clay or Custify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Custify is typically brought in for.
What can Clay do that Custify cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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