Softwr

CRM & Sales · head to head

Clay vs Conga

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • They diverge on capability: Clay covers Data enrichment, Conga covers CPQ.

Where they differ

Only the attributes on which Clay and Conga actually diverge.

Attributes where Clay and Conga differ
AttributeClayConga
Starting priceOn request$50/month
Pricing modelquotesubscription
CategoryCRM & SalesCustomer Success
Founded20212006

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Integration
  • API access
  • HubSpot
  • Zapier
  • Slack
  • GDPR

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Workflow automation
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Conga
  • Building automated outbound research and outreach workflowsnot Conga

Conga

  • Generating quotes, contracts and documents from CRM datanot Clay
  • Contract lifecycle management with approvals and e-signaturenot Clay
  • Configure price quote workflows for complex salesnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Questions people ask

Is Clay or Conga better?
Neither clearly leads. Clay starts at On request and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Conga?
Clay starts at On request and Conga at $50/month.
Does Clay or Conga run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Conga is typically brought in for.
What can Clay do that Conga cannot?
Clay covers Data enrichment, Contact management, Integration, API access. Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Both handle Workflow automation, Salesforce, Web support.
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