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Software · head to head

Akita vs HubSpot

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Akita covers Health scores, HubSpot covers CRM.

Where they differ

Only the attributes on which Akita and HubSpot actually diverge.

Attributes where Akita and HubSpot differ
AttributeAkitaHubSpot
Starting price$160/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Mobile, Cloud
Founded20182006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • HubSpot
  • Intercom
  • Stripe

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot HubSpot
  • Building health scores to flag at-risk accountsnot HubSpot
  • Segmenting customers and triggering automated playbooksnot HubSpot
  • Identifying expansion revenue opportunitiesnot HubSpot
  • Task and workflow management for CSMsnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Akita
  • Organisations requiring integration with 2,000+ third-party applicationsnot Akita
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Akita or HubSpot better?
Neither clearly leads. Akita starts at $160/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for HubSpot.
Does Akita or HubSpot run on more platforms?
Akita runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Akita starts at $160/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what HubSpot is typically brought in for.
What can Akita do that HubSpot cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce.
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Related pages

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