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CRM · head to head

Affinity vs HubSpot CRM

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Affinity covers Intelligence engine, HubSpot CRM covers Email.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and HubSpot CRM actually diverge.

Attributes where Affinity and HubSpot CRM differ
AttributeAffinityHubSpot CRM
Starting price$2000/yearFree
Free tierNoYes
PlatformsWebWeb, Mobile iOS, Mobile Android
CategoryCRMRemote Work
Founded20132006

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase
  • SOC2

Only in HubSpot CRM

  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce
  • Zapier
  • Google Workspace

Both cover

  • Contact management
  • Deal tracking
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot HubSpot CRM
  • Automatic capture of email and meeting activity into relationship recordsnot HubSpot CRM
  • Finding warm introductions through existing relationship networksnot HubSpot CRM
  • Investor relations and fundraising trackingnot HubSpot CRM
  • Portfolio company support and reportingnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Affinity
  • Customer data organization and reportingnot Affinity
  • Team collaboration with permission controlsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Affinity if

  • You need intelligence engine.
  • You also want relationship mapping.
Affinity review

Choose HubSpot CRM if

  • You need email.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want reporting.
HubSpot CRM review

Questions people ask

Is Affinity or HubSpot CRM better?
Neither clearly leads. Affinity starts at $2000/year and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or HubSpot CRM?
HubSpot CRM has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for HubSpot CRM.
Does Affinity or HubSpot CRM run on more platforms?
Affinity runs on Web. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Affinity starts at $2000/year.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what HubSpot CRM is typically brought in for.
What can Affinity do that HubSpot CRM cannot?
Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. HubSpot CRM covers Email, Reporting, Automation, Slack. Both handle Contact management, Deal tracking, Web support.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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