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Remote Work · head to head

HubSpot CRM vs Salesforce

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: HubSpot CRM covers Deal tracking, Salesforce covers Opportunity management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Salesforce actually diverge.

Attributes where HubSpot CRM and Salesforce differ
AttributeHubSpot CRMSalesforce
Starting priceFree$25/month
Free tierYesNo
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Ios, Android, Api
CategoryRemote WorkCRM
Founded20061999

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Salesforce
  • Zapier
  • Web support

Only in Salesforce

  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange
  • Microsoft 365

Both cover

  • Contact management
  • Slack
  • Google Workspace

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Salesforce
  • Customer data organization and reportingnot Salesforce
  • Team collaboration with permission controlsnot Salesforce

Salesforce

  • Sales managementnot HubSpot CRM
  • Customer servicenot HubSpot CRM
  • Marketing automationnot HubSpot CRM
  • Lead generationnot HubSpot CRM
  • Analytics & reportingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose HubSpot CRM if

  • You need deal tracking.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want email.
HubSpot CRM review

Choose Salesforce if

  • You need opportunity management.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
Salesforce review

Questions people ask

Is HubSpot CRM or Salesforce better?
Neither clearly leads. HubSpot CRM starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Salesforce?
HubSpot CRM has a free tier; the other does not. Paid plans start at Free for HubSpot CRM and $25/month for Salesforce.
Does HubSpot CRM or Salesforce run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Salesforce runs on Web, Ios, Android, Api.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Salesforce is typically brought in for.
What can HubSpot CRM do that Salesforce cannot?
HubSpot CRM covers Deal tracking, Email, Reporting, Automation. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, Slack, Google Workspace.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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