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Remote Work · head to head

HubSpot CRM vs Lusha

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • They diverge on capability: HubSpot CRM covers Contact management, Lusha covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Lusha actually diverge.

Attributes where HubSpot CRM and Lusha differ
AttributeHubSpot CRMLusha
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile iOS, Mobile AndroidWeb
CategoryRemote WorkCRM
Founded20062016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Zapier

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • HubSpot
  • LinkedIn

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Lusha
  • Customer data organization and reportingnot Lusha
  • Team collaboration with permission controlsnot Lusha

Lusha

  • Lead generationnot HubSpot CRM
  • Contact researchnot HubSpot CRM
  • Email verificationnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Questions people ask

Is HubSpot CRM or Lusha better?
Neither clearly leads. HubSpot CRM starts at Free and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Lusha?
HubSpot CRM starts at Free and Lusha at Free.
Does HubSpot CRM or Lusha run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Lusha runs on Web.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Lusha is typically brought in for.
What can HubSpot CRM do that Lusha cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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