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Remote Work · head to head

HubSpot CRM vs Zoho CRM

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

CRM

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: HubSpot CRM covers Email, Zoho CRM covers Lead management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Zoho CRM actually diverge.

Attributes where HubSpot CRM and Zoho CRM differ
AttributeHubSpot CRMZoho CRM
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Ios, Android, Api
CategoryRemote WorkCRM
Founded20061996

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Email
  • Reporting
  • Automation
  • GitHub
  • Salesforce
  • Google Workspace
  • Web support
  • Mobile iOS support

Only in Zoho CRM

  • Lead management
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)
  • G Suite
  • Office 365

Both cover

  • Contact management
  • Deal tracking
  • Slack
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Zoho CRM
  • Customer data organization and reportingnot Zoho CRM
  • Team collaboration with permission controlsnot Zoho CRM

Zoho CRM

  • Sales automationnot HubSpot CRM
  • Lead managementnot HubSpot CRM
  • Customer supportnot HubSpot CRM
  • Marketing automationnot HubSpot CRM
  • Analytics & reportingnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose HubSpot CRM if

  • You need email.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want reporting.
HubSpot CRM review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want sales automation.
Zoho CRM review

Questions people ask

Is HubSpot CRM or Zoho CRM better?
Neither clearly leads. HubSpot CRM starts at Free and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Zoho CRM?
HubSpot CRM starts at Free and Zoho CRM at Free.
Does HubSpot CRM or Zoho CRM run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Zoho CRM runs on Web, Ios, Android, Api.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Zoho CRM is typically brought in for.
What can HubSpot CRM do that Zoho CRM cannot?
HubSpot CRM covers Email, Reporting, Automation, GitHub. Zoho CRM covers Lead management, Sales automation, Analytics, Mobile CRM. Both handle Contact management, Deal tracking, Slack, Zapier.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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