Softwr

CRM · head to head

Folk vs ZoomInfo

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Folk covers Contact management, ZoomInfo covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Folk and ZoomInfo actually diverge.

Attributes where Folk and ZoomInfo differ
AttributeFolkZoomInfo
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
CategoryCRMSales Enablement
Founded20202007

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters
  • Twitter

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • CRM integration
  • Salesforce
  • HubSpot
  • Outlook

Both cover

  • Chrome extension
  • Gmail
  • LinkedIn
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot ZoomInfo
  • Sales outreachnot ZoomInfo
  • Networkingnot ZoomInfo
  • Recruitmentnot ZoomInfo
  • Investor relationsnot ZoomInfo

ZoomInfo

  • Lead generationnot Folk
  • Account-based marketingnot Folk
  • Sales accelerationnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Folk or ZoomInfo better?
Neither clearly leads. Folk starts at Free and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or ZoomInfo?
Folk has a free tier; the other does not. Paid plans start at Free for Folk and On request for ZoomInfo.
Does Folk or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. ZoomInfo starts at On request.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what ZoomInfo is typically brought in for.
What can Folk do that ZoomInfo cannot?
Folk covers Contact management, Email tracking, Mail merge, Tags & groups. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Chrome extension, Gmail, LinkedIn, GDPR.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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Related pages

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