Softwr

Software · head to head

Salesforce vs ZoomInfo

Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Software

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Salesforce covers Contact management, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Salesforce and ZoomInfo actually diverge.

Attributes where Salesforce and ZoomInfo differ
AttributeSalesforceZoomInfo
Starting price$25/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb
Founded19992007

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Salesforce
  • HubSpot

Both cover

  • LinkedIn
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Salesforce

  • Sales managementnot ZoomInfo
  • Customer servicenot ZoomInfo
  • Marketing automationnot ZoomInfo
  • Lead generation
  • Analytics & reportingnot ZoomInfo

ZoomInfo

  • Lead generation
  • Account-based marketingnot Salesforce
  • Sales accelerationnot Salesforce

Both are used for lead generation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Salesforce or ZoomInfo better?
Neither clearly leads. Salesforce starts at $25/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Salesforce or ZoomInfo?
Salesforce starts at $25/month and ZoomInfo at On request.
Does Salesforce or ZoomInfo run on more platforms?
Salesforce runs on Web, Ios, Android, Api. ZoomInfo runs on Web.
What is Salesforce best used for?
Salesforce is most often used for sales management, customer service, marketing automation, lead generation. Of those, sales management and customer service are not what ZoomInfo is typically brought in for.
What can Salesforce do that ZoomInfo cannot?
Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle LinkedIn, SOC2.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Salesforce

More on ZoomInfo

Keep looking

Other head to heads