Softwr

Email Marketing · head to head

Loops vs Resend

Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite
Resend logo

Resend

Email Marketing

Email API for developers to send transactional and marketing email

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Resend free tier is capped at 100 emails per day, which is restrictive for apps with bursty transactional volume.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Loops and Resend actually diverge.

Attributes where Loops and Resend differ
AttributeLoopsResend
PlatformsWebweb, api

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loops

Nothing recorded that Resend does not also cover.

Only in Resend

  • Email API and SDKs
  • Domain management
  • Audience and contacts
  • Automation workflows
  • Email analytics
  • Dedicated IPs

What people use each for

The jobs each tool is most often brought in to do.

Loops

  • Setting up lifecycle email from onboarding to winbacknot Resend
  • Consolidating product, marketing, and transactional emailsnot Resend
  • Designing email themes picked up automaticallynot Resend
  • Tracking revenue attribution to specific emailsnot Resend

Resend

  • Sending transactional emails from a web appnot Loops
  • Running marketing email campaigns to contact listsnot Loops
  • Automating onboarding or lifecycle email sequencesnot Loops
  • Tracking deliverability and engagement analyticsnot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

Resend

  • Free tier is capped at 100 emails per day, which is restrictive for apps with bursty transactional volume.
  • Marketing and transactional plans are billed and priced separately, so a product needing both must budget for two tiers.
  • Dedicated IPs are only available on the Scale plan and require a minimum daily send volume.

Pricing, plan by plan

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

Resend

Free
  • FreeFree
    • 3,000 emails/month
    • 100 emails/day
    • 3 domains
  • Pro$20/month
    • 50,000 emails/month
    • 10 domains
    • 100 AI credits/month
  • Scale$90/month
    • 100,000 emails/month
    • 1,000 domains
    • Slack and ticket support

Which should you pick?

Choose Loops if

  • You want to start without paying.
Loops review

Choose Resend if

  • You need email api and sdks.
  • You want to start without paying.
  • You work on web, api.
  • You also want domain management.
Resend review

Questions people ask

Is Loops or Resend better?
Neither clearly leads. Loops starts at Free and Resend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or Resend?
Loops starts at Free and Resend at Free.
Does Loops or Resend run on more platforms?
Loops runs on Web. Resend runs on web, api.
Can I use Loops for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loops best used for?
Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Resend is typically brought in for.
What can Loops do that Resend cannot?
Resend covers Email API and SDKs, Domain management, Audience and contacts, Automation workflows.

Answered from the vendors’ own pages

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
Resend: What does Resend cost?

Transactional email starts free for 3,000 emails/month, then Pro is $20/month for 50,000 emails and Scale ranges from $90 to $1,150/month for up to 2.5M emails. Marketing email is priced separately by contact count, starting free for 1,000 contacts.

Source
Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
Resend: Is there a free plan, and what are its limits?

Yes, the free transactional plan allows 3,000 emails per month capped at 100 per day across 3 domains, and the free marketing plan allows up to 1,000 contacts.

Source
Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
Resend: How is usage metered?

Transactional plans are metered by number of emails sent, with overage billed per 1,000 emails. Marketing plans are metered by number of contacts rather than emails sent.

Source
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