Softwr

Email Marketing · head to head

Campaign Monitor vs Loops

Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite
Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.; Loops free plan limited to 1000 subscribed contacts
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Campaign Monitor and Loops actually diverge.

Attributes where Campaign Monitor and Loops differ
AttributeCampaign MonitorLoops
Starting priceOn requestFree
Pricing modelPer month by contact tier and plan levelfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Campaign Monitor

  • Drag-and-drop email builder
  • Automation workflows
  • List segmentation
  • Send-time optimisation
  • Landing pages and forms
  • Multi-brand management

Only in Loops

Nothing recorded that Campaign Monitor does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Loops
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Loops
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Loops
  • A team wanting a bundled website builder alongside email on the Premier tiernot Loops

Loops

  • Setting up lifecycle email from onboarding to winbacknot Campaign Monitor
  • Consolidating product, marketing, and transactional emailsnot Campaign Monitor
  • Designing email themes picked up automaticallynot Campaign Monitor
  • Tracking revenue attribution to specific emailsnot Campaign Monitor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

Pricing, plan by plan

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

Which should you pick?

Choose Campaign Monitor if

  • You need drag-and-drop email builder.
  • You also want automation workflows.
Campaign Monitor review

Choose Loops if

  • You want to start without paying.
Loops review

Questions people ask

Is Campaign Monitor or Loops better?
Neither clearly leads. Campaign Monitor starts at On request and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Campaign Monitor or Loops?
Loops has a free tier; the other does not. Paid plans start at On request for Campaign Monitor and Free for Loops.
Does Campaign Monitor or Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loops for free?
Yes. Loops has a free tier, so you can try it without paying. Campaign Monitor starts at On request.
What is Campaign Monitor best used for?
Campaign Monitor is most often used for a small marketing team wanting straightforward campaign design and automation without a full martech stack, a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint, an agency managing multiple brands wanting enterprise-tier multi-brand account management, a team wanting a bundled website builder alongside email on the premier tier. Of those, a small marketing team wanting straightforward campaign design and automation without a full martech stack and a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint are not what Loops is typically brought in for.
What can Campaign Monitor do that Loops cannot?
Campaign Monitor covers Drag-and-drop email builder, Automation workflows, List segmentation, Send-time optimisation.

Answered from the vendors’ own pages

Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
Share

Related pages

More on Campaign Monitor

More on Loops

Keep looking

Other head to heads