Email Marketing · head to head
Loops vs Sendy
Sendy
Email Marketing
Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
- From
- $69/one-time
- Rated
- -
The short version
- Only Loops has a free tier, so it costs nothing to try first.
- Each has a real cost: Loops free plan limited to 1000 subscribed contacts; Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Loops and Sendy actually diverge.
Identical on both: user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loops
Nothing recorded that Sendy does not also cover.
Only in Sendy
- One-time licence
- Amazon SES delivery
- Multiple brands
- Autoresponders
- Segmentation
- Bounce and complaint handling
- Reporting
- Client access
What people use each for
The jobs each tool is most often brought in to do.
Loops
- Setting up lifecycle email from onboarding to winbacknot Sendy
- Consolidating product, marketing, and transactional emailsnot Sendy
- Designing email themes picked up automaticallynot Sendy
- Tracking revenue attribution to specific emailsnot Sendy
Sendy
- A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot Loops
- An agency managing newsletters for several clients who each get their own brand and login under one licencenot Loops
- A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot Loops
- A developer wiring signups from a custom application into a mailing list without paying platform API feesnot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Free plan limited to 1000 subscribed contacts
- Free plan limited to 4000 sends per month
- Free plan includes Powered by Loops branding footer
- Paid plan pricing not publicly specified, requires using pricing calculator
Sendy
- Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
- Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
- Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
- The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
- You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.
Pricing, plan by plan
Loops
Free- FreeFree
- Up to 1000 subscribed contacts
- Up to 4000 sends per month
- Up to 10 emails per second
Sendy
$69/one-time- Sendy licence$69/one-time
- One-time purchase, no subscription
- Free updates only up to the next major version
- Unlimited lists, subscribers and campaigns
- AI Assistant bundle$39/one-time
- Optional add-on, listed at a discount from $49
- AI writing assistance inside the campaign editor
- Installation service$79/one-time
- Optional one-off setup by the vendor
- For buyers who do not want to configure hosting and SES themselves
Which should you pick?
Choose Sendy if
- You need one-time licence.
- You work on Web, Linux.
- You also want amazon ses delivery.
Questions people ask
- Is Loops or Sendy better?
- Neither clearly leads. Loops starts at Free and Sendy at $69/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Sendy?
- Loops has a free tier; the other does not. Paid plans start at Free for Loops and $69/one-time for Sendy.
- Does Loops or Sendy run on more platforms?
- Loops runs on Web. Sendy runs on Web, Linux.
- Can I use Loops for free?
- Yes. Loops has a free tier, so you can try it without paying. Sendy starts at $69/one-time.
- What is Loops best used for?
- Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what Sendy is typically brought in for.
- What can Loops do that Sendy cannot?
- Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders.
Answered from the vendors’ own pages
Loops: Does Loops have a free plan?
Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.
SourceSendy: What does it actually cost to send?
The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.
Loops: What are the limitations of Loops' free plan?
The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.
SourceSendy: Are updates free forever?
No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.
Loops: How much do Loops paid plans cost?
Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.
SourceSendy: Do I need to know how to set up a server?
Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.
Sendy: What happens if Amazon suspends my SES account?
Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.
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